IQOS

IQOS comes to Wilderness Festival through a shared spirit of curiosity and creativity. The story of IQOS began with a simple but powerful question: “what if nicotine could be heated?” That curiosity sparked a game‑changing journey of continuous innovation, allowing IQOS to be part of the smoke‑free journey of more than 34 million adult users worldwide.

At Wilderness, IQOS invites festival‑goers to explore this spirit of curiosity in the Curiosity Garden - a space designed for discovery, connection and thoughtful moments away from the energy of the crowd. Rooted in curiosity and progress, the Curiosity Garden celebrates the possibility of enjoying great experiences in a smoke‑free environment.