James Muldoon

James Muldoon is a sociologist whose work explores the human side of artificial intelligence and other technologies. His new book, Love Machines, investigates how people form relationships with AI — as friends, intimate partners, therapists and even with digital versions of deceased loved ones.

He is a Reader (Associate Professor) in Management at the Essex Business School and a Research Associate at the Oxford Internet Institute.

His broader research reveals the hidden human labour and global supply chains that make artificial intelligence possible, and how digital work is transforming sectors from ride-hailing and food delivery to childcare and domestic work.