Does Nature Need a Marketing Agency?

Oil companies have ad agencies. Nature doesn’t even have a spokesperson.

This sharp, playful panel asks whether creatives, campaigners and communicators should start acting as Earth’s agents. What happens when we treat nature not as a backdrop, but as a client in crisis?

Agency for Nature is a creative initiative by Purpose Disruptors and Glimpse, where leading UK ad agencies seconded emerging talent to work on a unique brief: treat Nature as the client.

Through bold campaigns, cultural experiences, and open-source tools, they reconnect young, urban audiences with nature—using the language of fashion, music, gaming, and humor.

Their work is shifting perceptions, reaching millions, and inspiring a new kind of climate communication.